The Golden Ratio by Gary B. Meisner

Author:Gary B. Meisner
Language: eng
Format: epub, azw3
Publisher: Race Point Publishing
Published: 2018-11-16T16:00:00+00:00

Golden proportions abound in the Lady Blunt Stradivarius violin, constructed in 1721 by Antonio Stradivari. In 2011 it fetched a record-setting $15.9 million at auction.

These diagrams show the various ways in which the logos of some of the world’s biggest corporations reflect the golden ratio.

Google is certainly not the first to use the golden ratio in their branding. Measure the three ovals that constitute the Toyota logo, and you’ll find that the width of the small, narrow oval in the center is defined by two golden cuts of the width of the largest oval. The inner edge of the middle oval on top is positioned at the golden cut of the logo’s overall height. Even the crossbar of the A and the fork in Y are positioned at golden cuts.

Other examples abound in logos of some of the richest and most highly regarded companies worldwide. The position of the horizontal bar in the Nissan logo is defined by the two golden ratio cuts of the logo’s height. The concentric circles that make up the yellow and green BP “flower mandala” logo are in golden proportion to one another. The National Geographic logo is simply a golden rectangle.

Among cartoon and video animators, use of the golden ratio in character and scene design may be more than just an occasional tip of the hat. One former Disney animator shared with me that although the golden ratio is never discussed among designers—most are very secretive about their process—he has been systematically applying it in his artistic creations. The Disney logo itself is a stylized version of Walt Disney’s signature, which appears to venerate the golden ratio. The design of the D uses the golden ratio at least three times in the proportions and positions of its scrolled arc and vertical stroke, but even more obviously, the “dot” above the I strongly resembles the symbol representing phi. Also, the Y is not like any Y you’ve ever seen before, but it does resemble a script lowercase phi symbol.

One of the world’s premier luxury car brands, Aston Martin, has applied the same concept to the design of its cars. Describing the Rapide S, DB9, and V8 Vantage models, Aston Martin made sure to emphasize the centrality of the golden ratio in many aspects of their design in their advertising campaign, touting the cars’ balance, perfection, elegance, harmony, purity, and simplicity. 21

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.